CBD-infused clothing hits the market
CBD is making an appearance in all your favorite products these days. CBD bath bombs, CBD drinks, even CBD in pet food. Major retailers from Sephora to CVS are carrying CBD products. In fact, according to a recent Gallup poll, 1 in 7 Americans are using CBD to help with a variety of issues, ranging from pain to insomnia.
One company is daring to go where no other has gone before- CBD-infused clothing. You know the phrase, “no pain, no gain?” Well, Acabada ProActiveWear claims the person saying that simply never had the right clothing. The company’s activewear line now contains clothing options. The company is aiming to make a splash in the already-populated CBD industry, by offering something nobody else offers. Considering anyone can buy CBD-infused coffee or CBD toothpaste, a move away from the food and beverage and health and wellness industries into retail is undoubtedly an interesting one.
Seth Baum, the CEO, and founder of Acabada ProActiveWear, states, “By physically infusing CBD into our garments, our product lives at the intersection of fashion, fitness, and wellness.” CBD offers a wide variety of relief options to athletes. CBD can help with inflammation and pain, to help athletes get back to their workouts and active lifestyles more quickly. Additionally, CBD is also known for its calming effect and can help reduce stress and anxiety. Due to these factors, CBD has found a natural home within the sports and wellness industries.
About companies making CBD-infused clothing
New York is the home base for Acabada ProActiveWear, and the company boasts over thirty years of experience in the clothing industry. The company’s first CBD collection is directed toward women and will include:
- Sports bras
The clothing is stylish and in-line with today’s athletic wear fashion. The company is certainly not without a sense of humor as the products are referred to as the “High Life Collection.” A pair of leggings from the collection costs $128, and a sporty tank top costs $98. The clothing has a heavy NYC-cool vibe. Each product’s name mentions beloved NYC street– Delancy, Wooster, Astor, Madison, Bleecker, and Mercer, all making an appearance.
Each clothing product in the collection comes with details about the targeted muscle groups. For example, the Madison Tank targets deltoids, abs, and obliques. The products should be hand-washed and drip-dried, and not put into conventional washer and dryers. The company also recommends washing the clothing in a garment bag for delicates to avoid any damage. The Madison tank contains four grams of CBD, while the Bleecker crop leggings contain seven grams. By comparison, the Wooster jacket includes 30 grams of CBD and costs $168. It seems no matter your workout needs; this company is delivering a CBD-infused garment just for you.
How it works
So how does it work? According to Acabada ProActiveWear’s website, “First, microscopic CBD droplets are wrapped in a protective polymer coating. Put simply, this coating creates an exterior shell for the CBD, to protect it from being damaged by evaporation, oxidation, and contamination until their release is triggered. These microcapsules embed into the multilayers of the fibers of our luxe fabrics through a patented textile finishing treatment.” The design of the clothing strategically places the CBD to align with major muscle groups. As you move and create friction– the micro-capsules gradually open to release CBD.
Acabada ProActiveWear is not the only company targeting the CBD retail industry. Devan Chemicals, a specialty chemical firm based in Belgium, is also looking into adding CBD to textiles. The company, added cannabidiol to its textile solutions portfolio this year. Devan Chemicals’ technology is called “R Vital” and contains microcapsules of CBD in the fabric. The idea is quite similar to what Acabada ProActiveWea’s clothing is also doing. When the skin makes contact with the material, the capsules break. Next, CBD releases to the skin. Lastly, the wearer of the clothing enjoys the benefits of CBD without ingesting or rubbing on any creams or oils.
How is this legal?
Is it legal to buy and sell CBD-infused clothing? In short, yes. CBD derives from the hemp plant. You may or may not know that the hemp plant is in the cannabis family. However, hemp contains .3% or less of THC. THC, or tetrahydrocannabinol, the psychoactive component that causes the “high effect” many experiences with cannabis. Because of the low amount of THC in CBD, CBD products do not alter the cognitive state and are safe to use. In fact, many people have turned to CBD products as a healthy and natural alternative to many pain medications. Others adopt CBD as part of an overall wellness and mindful lifestyle.
In 2018, the United States passed a bill stating the production and commercialization of hemp is legal throughout all 50 states. Since then, some states have welcomed the new regulations surrounding CBD, while others have been left scratching their heads. These states adopted laws that explicitly regulate the selling of CBD products: Alaska, Colorado, Illinois, Indiana, Oklahoma, Kentucky, Maryland, Missouri, New York, North Carolina, Oregon, Rhode Island, South Carolina, Tennessee, Utah, Texas. Other states, like Arkansas, Delaware, Florida, Connecticut, Georgia, Idaho, Iowa, Louisiana, Maine, Massachusetts, Nebraska, Minnesota, Mississippi, New Hampshire, New Jersey, Pennsylvania, Virginia, and Washington, exist more in a grey-area. Regardless of where you are in the United States, you should be able to buy and receive CBD products– you just might have to do so online.
Unique CBD products to look forward to
Companies like Acabada ProActiveWear are looking at the CBD industry and betting that the retail sector is a great opportunity. Experts believe the CBD industry can reach $22 billion by 2022, growing from $2 billion in 2018. According to Cannabis MD, so far in 2019, CBD generates more online searches than Beyonce. No doubt the future is bright for CBD products, and investors and manufacturers are looking to who can produce the most innovative new CBD products next.